Bringing storytelling and technology together to create immersive and interactive project experiences. It helps us to better communicate the vision for major infrastructure and built environment projects.
Creative technology and visualisation – videos, images, animations, films and interactive tools – foster understanding by breaking down complex ideas into beautifully simple, accessible, message lead, shareable and immediate formats. It introduces one visual language, which helps put everyone on the same page with same level of clarity and insight. This is essential for effective communication and collaboration.
Creative technology helps with understanding complex problems in new ways. It allows the user of the digital technology to walk through several design options, experience a design from the end-user’s perspective and evaluate whether a design is fit for purpose. These technologies offer real benefits across the entire project, from design and construction through to asset management and operations.
Aurecon has established (formerly Studio Magnified) as a visual communications agency within the organisation. Our aim is to provide better outcomes, through visualisation, on how we communicate the vision for major infrastructure and built environment projects to project stakeholders, including government, investors and the public.
亚洲免费无女厕所偷拍Unsigned Studio bring over 15 years' creative experience to Aurecon and offer a full suite of production services; from initial project scoping through to the delivery of videos, animations, films, images, digital apps and physical installations.
The studio of 30+ professionals combine a range of creative specialisations and backgrounds, including:
Film and television
Computer-generated imagery (CGI) technology and coding
How we deliver visual digital solutions
The interdisciplinary richness of the team enables better and more imaginative visual solutions. The studio model fosters a culture of sharing, improving, iterating and innovating on every project we deliver for our clients.
We offer clients the following creative technology and visualisation services:
Scoping – Working with clients to propose the right medium and scope for the project
Brief creation – Facilitating stakeholder workshops and distilling information into a brief
Creative/art direction – Designing visual identity, graphics and style for digital and print
Storyboarding – Structuring information into storyboards and wireframes
Film making – Producing and directing live-action shoots in studio or on location
Video – Flythrough, live-action, construction animations, infographic videos and data visualisation
Still images – Concept, diagrammatic, marketing, bid submission, photomontage
Digital content application (App) – Bringing different content types together into a single application
Augmented reality – Combining reality with 3D models and data
Physical installation – Digital context models and video walls
Technology experimentation – Research, development and application of new and emerging technologies
Outcome driven technologies
Visualisation technology and tools
亚洲免费无女厕所偷拍The technology and tools that support visualisation allow for a more natural way of looking at the design process. They are evolving fast – in addition to creative outputs like rendered movies and images, Aurecon is creating digital apps, virtual reality, augmented reality and physical installations.
亚洲免费无女厕所偷拍Just imagine testing rail signal placement by driving a virtual train, or collecting community feedback on mobile tablets showing a rich 3D environment. In-house developed tools like VizRT mean we can quickly respond to new client requests like these and focus on the things that matter. Combinations of technologies, supported by a rich storytelling process, allow us to create truly compelling experiences.
Embedding visualisation into everything we do
Creative technology allows Aurecon to move into a world where visualisation is an embedded part of our design process – a place where it’s business as usual and simply the way we communicate with each other, our clients and the community.
Melbourne Quarter (MQ) is a new city block in the centre of Melbourne. Studio Magnified and Unsigned produced planning and marketing imagery, film and VR360s for Lendlease, along with interactive tools and displays to enhance the experience of the display suites.
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Aurecon’s Unsigned Studio and Communication and Stakeholder Engagement team designed and produced a game called ‘Challenge the Channel’ to inform and educate the community about maritime safety.
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Sustainability, environmental protection, lifecycle performance and returns are key drivers across both public and private sectors. Aurecon is addressing these wider issues which affect many property projects in which we are involved.